Annual Giving - McDonald Schaefer Group helps clients construct a plan and an infrastructure to manage an annual giving program.

Comprehensive Development
	Annual Giving
	Major Gifts
	Grant Writing
	Planned Giving
Infrastructure & Support

Do You Find Yourself Asking

How do I develop a steady base of support for my organization?
Where do I start looking for donors who might really love my organization?
What’s the first thing I should do?

Most successful fund development plans begin with and are founded upon a successful and growing Annual Giving program generating funds for the nonprofit organization’s operating expenses. This is the program where donors are acquired for the first time, and the long-term relationship with them begins.

In general, Annual Giving is managed through a targeted and aggressive direct mail campaign. McDonald Schaefer Group helps clients construct a plan and an infrastructure to manage an annual giving program to fit the client’s constituency, personnel, and budget, including:

	Building the client’s database. Determining the focus of each appeal. Segmenting lists according to carefully identified criteria. Crafting the solicitation package. Coordinating the timing of each appeal. Acknowledging gifts in a timely fashion. Recording gifts accurately. Following up for future support. Reporting to donors on the use of their support.
Annual Giving is the first step in a comprehensive development plan that also includes major gifts and planned giving.

	If this describes the kind of help you would like, click here and send us an email. We’ll take it from there and get in touch with you.
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