How are we going to do this? We have little or no experience with capital campaigns.
A campaign is a lot of work. Where do we get the human resources to support it?
How do we develop a strategy so we ask the right prospects at the right time?
Campaign Management is the human resources required to coordinate
all campaign elements and keep the campaign on track and moving forward
to reach goal.
An effective capital campaign will involve volunteers and staff performing a number of tasks in a coordinated manner. Making sure that the volunteers who are soliciting their peers have the support they need, are continually energized, and understand their role in the campaign is critical.
McDonald Schaefer Group is known as a team of consultants who roll up their sleeves and get to work. We measure our success not only by how much money is raised, but also by how well our clients have done raising it. In the context of a capital campaign, McDonald Schaefer Group can help by managing key aspects of the campaign including:
Leadership: Assembling and supporting effective campaign cabinets.
Communications: Preparing a compelling case for support, attractive named gifts, and other presentation documents.
Major Gifts: Researching prospective donors and developing appropriate cultivation and solicitation strategies for maximizing their support.
Campaign Office: Providing campaign tracking tools, identifying ways to recognize donors, preparing thank yous in a timely fashion, tracking pledges, etc.
If this describes the kind of help you would like, click here and send us an email. We’ll take it from there and get in touch with you.
