We’re ready to launch a campaign. But what does that involve?
Who is going to do all of the work required in a campaign?
A Capital Campaign Master Plan takes what can be the daunting task of a capital campaign and breaks it down into bite-sized pieces. Generally, a plan will provide strategies, timelines, and estimate the resources that will be needed for a quiet phase, a public phase, and a close down phase.
Properly planning a capital campaign, and anticipating potential obstacles, is a critical element of a successful capital campaign.
McDonald Schaefer has the experience and know-how to conduct campaign planning and bring your leadership, volunteers and staff together in this common effort. Planning includes:
Feasibility studies to understand strengths, limitations, and donor potential.
Data gathering for a case for support.
A case for support that is compelling, urgent, and responsive to the needs of the constituents you serve.
Outlining success factors and determining the best time to conduct a campaign.
Identifying and recruiting leaders and volunteers who “own” the project.
Outlining the structure of the campaign, including the number of gifts needed at each level of the “Campaign Pyramid.”
Setting a timeline with performance benchmarks.
If this describes the kind of help you would like, click here and send us an email. We’ll take it from there and get in touch with you.
