How will we increase our endowment to adequate levels?
With our limited resources, how can we manage the demands of a capital campaign?
A Capital Campaign is a highly organized, aggressive fundraising initiative with a specific dollar goal seeking major gifts from donors to pay for something specific (e.g. the construction of a new building, the growth of an endowment, or programmatic expansion).
A Capital Campaign is the most common strategy for raising large sums of money, money for specific projects that are not part of the overall operational budget.
Capital campaigns often energize an organization because they rally staff, volunteers, and stakeholders to the mission again, building ownership in what the nonprofit is achieving.
Capital campaigns can range from hundreds-of-thousands of dollars to millions, tens-of-millions, and even hundreds-of-millions of dollars. No matter what the size of the campaign goal, McDonald Schaefer Group can help organizations test, prepare and manage successful campaigns through these three stages:
Feasibility Studies help answer questions about your organization’s preparedness for major fundraising: is there influential campaign leadership available; do you have enough major donor prospects; is your case for support compelling; do you have the infrastructure to support the demands of a campaign?
Campaign Planning is critical to make sure you get off on the right foot, setting an achievable goal, recruiting capable leadership, developing a compelling case for support, and setting strategies to reach your donors.
Campaign Management can be a daunting process. Because of the sensitive nature of asking for large donations, the number of people involved, and the intense level of activity, a campaign is time consuming and requires a myriad of skills and attention to detail.
If this describes the kind of help you would like, click here and send us an email. We’ll take it from there and get in touch with you.
