We need a financial shot in the arm to get this program off the ground.
This donor has responded to our annual appeal 5 years in a row – if they believe in our mission that much, are they able to make a bigger gift?
How can we create a predictable base of revenue?
The definition of a Major Gift depends on the organization. For some organizations it would be $1,000. For others, $10,000 or more. Typically, we define a major gift as one that is out-of-the-ordinary both in routine and size.
A successful major gift solicitation is usually the result of the right person asking for the right amount at the right time for the right project. A major gift program can be used on an annual basis to sustain operations, or can take the form of a mini-capital campaign, seeking one-time gifts for a specific, restricted purpose.
A major gifts program, properly planned and implemented, should yield consistent new revenue. At McDonald Schaefer Group we help clients:
Identify and qualify prospects.
Compose a “shopping list” of giving opportunities that will appeal to prospects.
Determine appropriate cultivation measures.
Determine the most effective solicitation strategy for each prospect.
Prepare and share non-invasive, confidential research to help solicitors frame and prepare an appropriate request strategy.
Train and assist staff and volunteers for major gift solicitation.
Implement the cultivation and solicitation strategies.
Prepare formal written proposals as needed.
Manage and coordinate the entire major gifts program for multiple prospects and volunteers.
If this describes the kind of help you would like, click here and send us an email. We’ll take it from there and get in touch with you.
