How can we reach out and educate more people on the importance of our organization and grow our donor base?
How should we leverage social media for our organization?
With our limited resources, how should we jumpstart our marketing and communications efforts in advance of a capital campaign?
Strategic marketing and communications can have a profound impact on both earned and unearned revenue, whether you are sustaining or growing an organization.
Whether engaged in a capital campaign or annual giving program, the more compelling your story and the more effectively it is communicated, the easier it is to build awareness and educate prospective donors. A fundraising message can quickly lose impact without a strong marketing and communications program to support it. Integrating social media into more traditional marketing, public relations and fundraising efforts offers real opportunities to reach new constituencies.
Pre-Campaign Preparation is the time to assess your organization’s marketing and communication efforts just as you determine your preparedness for the campaign effort. Organizations with a solid marketing program in place before a campaign are in a stronger position to leverage a good reputation when building their case for support. As with our other capacity building services, we can help identify where you would like to see your marketing efforts and develop a plan to get there.
Capital Campaign Support requires a marketing and communications plan that integrates both annual operations and the demands of the capital campaign. With a plan in place, all the tactics needed for a successful campaign can be implemented while sustaining other efforts.
Marketing Consultation is often where the rubber hits the road. When staff resources are limited, just as we do for your development office, we can step in and function as an onsite marketing and communications team for your organization.
If this describes the kind of help you would like, click here and send us an email. We’ll take it from there and get in touch with you.
